Alter Ego Italy Pure Diamond Lift Color:Iris Suitable for all hair types

Suitable for all hair types

An Brazilian Super-Nutrient Complex fortifies and repairs the hair while locking in moisture and locking out humidity

leave in for a few minutes

) or 6% (20 Vol

Gentle treatment works in under 3 minutes

Alter Ego Italy Pure Diamond Lift Color:Iris Suitable for all hair typesPure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.